What is a logo? Is there any necessity of using logo in your business? A perfect corporate will know the benefits of having a Logo. The Logo is something special that depicts the whole idea of a company in a short picturesque form. The identity a logo creates is unique compared to other brand identities. This is the reason for the upcoming branding companies
Today the world is rediscovering the joy of using colours and effects to create an appealing logo. There is no rule or regulation to design a logo, it is the style that remains memorable. As the technology develops and frequency changes among the people, there will be continuous development and changing trends in Logo design.
Corporate branding companies are competing to design unique and trending logo designs that will retain their customers for a long stay with the firm.
Take a look at the trending logo designs that will rule 2016 in the upcoming months.
Negative space is an effective logo design that attracts the customers by creating a killer first impression. Negative space is alternative thinking of positive space and an innovative approach in the creative world. It is a space around the object in an image. Negative space defines the boundaries of a positive space and balances the image composition, making a well-designed logo. The emerging designers carve out negative space intentionally which creates stunning logo designs.
Flat design is the most opted logo design by branding companies. Flat design has a clean and elegant appearance on the screen. Due to its SVG, Flat designs registers well on any browsing device. This is a designing principle that supports minimalism and reduces the impression of 3D effect. Flat design keeps a logo clean by removing the drop shadows, textures and gradients, but all the three style blends the design at its depth. One of the hallmarks of Flat design is bold and dynamic colours gives a stunning look and feel of the logo.
Vintage is a retro-design that reminds us the earlier decade. Some designs may come and go, but some will stay with us for decades. Vintage design is back with a bang in 2016. This style suits most of the music clubs, bars, restaurants, etc. where they need to express a nostalgic value. Vintage espouses old look in a new style that works well for certain businesses. Badges, hand drawn, Land and Sea, beer and coffee, line art are some of the design trends in Vintage.
Wordmark is a simple but appealing logo design. The art of each font with additional colour palette makes the design more exquisite. Wordmark logo aims to exhibit minimalism and unique approach that recalls the high-value of a business. Wordmark is a self-contained package with an illustrative style that fits into websites or dynamic applications. One of the prominent advantages of the wordmark is, it’s easily scalable than complex designs.
A rare new design that may change the design trends of 2016. Typography- use of letters in an imaginative way that will nail out a brilliant logotype. Sometimes, we should survey all the possible measures to create a twist of excellence in the Logo. Arranging the letters in a new format and adding a sense of drama into your creation, make the typography a captivating logo design. In typography a special attention is given on choosing the font style which should be felt as a personalized script style.
Calligraphy or Handwriting:
The calligraphy professionals have a great call this year because handwritten logos will be trending in the upcoming year. Handmade or handwritten logos are considered as an honest form of logo design. Calligraphy is an elegant touch in innovating logos, event invitations and effectively used as a marketing material.
In the world of design, there are more experiments going on with the upcoming trends. Some trends reach out to a foreseeable future, some trends may fade off in the competition, but the utmost success is designing your masterpiece. Branding companies should focus on implementing the new trends and fill their customers with new surprises in the field of designing. The logos should be efficient to create an impact on the client’s business.