Choosing Colors For Your Opt-In Page

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Choose colors wisely.

One VERY overlooked aspect when designing an opt-in page (or even a sales page) is how color will affect your opt-in rates. You should choose the colors for your background, graphics, arrows, bullets, button, and opt-in box in order to achieve the result you want. Please note that colors have different meaning in different cultures.

• Blue – Using navy blue with gold is the best combination when targeting men and the second best when targeting women. Blue is the favorite color of men so you might want to use blue if your target audience is men.

• Pink – Pink is associated with femininity, sensuality and romance. Use pink if promoting to women, especially if the product you are promoting is associated with romance or sensuality.

• Green – Green is associated with health so use green if you are promoting a health related product. Dark green is associated with wealth. Use dark green if you are promoting a money-making product. Blue greens are the most accepted color group for both genders.

• Purple – Since approximately three-fourths of pre-adolescent children prefer purple to any other color, use bright purple when your product is targeted towards children.

• Black – Black is associated with authority, reliability, and elegance. Use black if your product is associated with any of these.

• Red – Use red as an attention getter as this color creates feelings of excitement or intensity. It works better as an accent color rather than a background one.

• Turquoise – Turquoise is associated with emotional healing. Light turquoise is considered feminine. Turquoise is popular with both men and women.

• Yellow – Yellow can increase irritability so it should only be used as an accent.
Since yellow is the most attention-getting color, use this color to highlight important points. Men associate yellow as being untrustworthy so don’t use yellow if trying to sell an expensive item to men.

• Gold – Gold is associated with wealth, masculine power, happiness, wisdom, and attainment. Using gold with navy blue is the best combination when targeting men and the second best when targeting women.

• Orange – Orange is the color most associated with appetite so it would be a good color choice if you are promoting food products, cookbooks, etc. Orange is associated with cheap so using orange can make your product seem more affordable. However, orange is one of the least favorite colors in the US.

• Brown – Brown is associated with comfort, security, reliability, and credibility. Light brown conveys genuineness.

• Gray – Gray enhances the psychological response of other colors. Dark gray would be a good color for any text if you don’t want to use black.

• Silver – Silver is associated with high-tech, graceful aging, communication, and, riches. Use silver with gold and white to promote a feeling of control and power.

The age of your audience affects what colors you should use. In general, children prefer bright colors while adults prefer more subdued colors.

The gender of your audience also plays a part in your color selection. Men prefer cooler colors while women prefer warmer ones. Red, orange, and yellow are exciting colors (warm) while purple, blue, and green are calming ones (cool).

Also keep in mind when choosing colors that some men, as well as a small percentage of women, have some form of color deficiency and are unable to see certain colors. Red-green color blindness is the most common form, followed by blue-yellow color blindness and total color blindness. Red-green color blindness affects up to 8% of males and 0.5% of females of Northern European descent. The ability to see color also decreases in old age.

Working class visitors to your opt-in page will prefer named colors such as red, blue, purple, green etc. while more educated visitors will prefer more obscure colors such as mauve, taupe, salmon, violet, etc.

As you can see, the colors you choose will depend on the audience you wish to target. Before choosing a color scheme, spend some time thinking about who you will be targeting. Remember, no matter how much you like a color scheme, your goal is to elicit a specific response from your target audience.

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UI Development – A Guide to Success

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How good is your UI design?

Whether, its 24 seconds or 24 hours, most people spend at least a portion of their days using websites and applications. An important component of a good looking website or application is the layout of its various elements, including menus. User Interface designers are the conductors of this background orchestra.

The user interface of any website or application typically involves those objects that a user sees and interacts with directly on their screen. Such objects include the main content section (document space), menus, dialog boxes, icons, images, and even animations or videos. However, the user interface is only one aspect of the overall user experience. Other factors that affect the user experience are not always visible to the user. Still, they are integral to any website and critical to its usability. These features include start-up time, latency, error handling, and other automated tasks that are completed in the background, usually without any direct user interaction.

In general, a user interface requires action by a user to accomplish a task, while a great user experience can be achieved, at least theoretically, with no user interface at all.

It is becoming easier to create websites and mobile apps, thanks to the popularity of WYSIWYG applications and CMS services. However, at the same time, it is harder to measure the effectiveness of layouts designed using such methods. It is not enough to simply have an online presence. The idea is for it to be impactful and effective in getting the message across to a user.

Providing a successful user experience requires a balanced approach throughout the development life cycle of the website or the application. To ensure this balance, you must not only focus on implementing the functionality required to complete a task but also on how the task is exposed or presented through the user interface. The user interface must not only be functional, it must also be usable.

To ensure success in UI (User Interface) design, a product must have these qualities:

  • Intuitive and consistent design
  • Clarity
  • High responsiveness
  • Maintainability
  • Attractiveness

Although educational requirements for becoming a UI designer vary by employer, many prefer hiring candidates with a graduate degree or higher in digital or graphic design, human and computer interaction, interactive media or a related field. These programs will provide students with the skills and knowledge to become competent in a career as UI designers. Other skills required are familiarity with CSS, JavaScript, and HTML, as well as proficiency in design applications like Photoshop and Illustrator.

UI design presents a great career opportunity since it involves both art and technology. UI designers are the people who are oriented and, able to combine a thorough understanding of form and function of a product. This comes from an understanding of the needs of the user and the user experience. These individuals use academic knowledge with their natural ability to create visual representations of ideas and concepts. Their skills with graphic design software make them versatile and able to contribute in multiple industries. They are responsible for creating a user interface design that efficiently organizes the layout, icons and other commands in a visually appealing manner.

KNOWARTH Technologies is a brainchild of passionate technopreneurs having vast experience in managing, designing and delivering large scale enterprise solutions.
UX and UI Development practice incorporates user experience (UX) design and development activities into every stage of the application development life cycle, ensuring that end-user needs are central to the entire application development process.

A Few Smart Graphic Design Tips

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Use colors!

Images speak louder than words ever can! So, whether you are creating graphics for social media, web or print media, you need to smartly arrange all the elements in order to create a visually appealing design. Eye catching designs will help you drive more and more customers to your website and help your business grow.

Here are a few graphics design tips to follow:

Limit Fonts Usage

The idea here is select your fonts smartly and do not change them frequently. Select 2 -3 fonts if necessary to create an appealing visual effect. But make sure that you don’t change fonts very frequently on a single page. It is difficult to scan multiple fonts and keep reading. It’s just annoying!

Space out the elements

Give your graphics some space to breathe! Do not clutter all the graphics in one place. Or do not include too many graphical elements just stuck to each other! Make sure that you space out the graphics and text on your website and create a great visual effect for your site.

Colors!

Colors play a very important role in graphic designs. Each color we see creates a different psychological impact on our minds. Colors have the power to change your mood and buying decisions of your customers too. So select the colors for your graphics prudently. For example blue color depicts authority and purple color royalty. Similarly, each color has something to say.

Clean and Crisp Design!

A crisp design is one that conveys clearly the message behind it. The design in itself as mentioned earlier should not be cluttered and all the elements should be appropriately spaced. Also use good contrast so that the text and images are easily visible and do not merge.

Keep it simple

The basic idea of graphic design is to keep it simple. Make sure that your message is conveyed in the simplest possible way. Remember that sometimes simple is glamorous! Ensure that the image and the text is sharp and crisp so that users can read without extra effort.

Research

The fundamental behind a good graphic design is the research that goes behind it. Do not blindly start without understanding the purpose of the design. Gather all the necessary information and all the necessary materials and then begin your design.

Contrast

Maintain a contrast between overlapping elements or the message will be lost! Contrast if used artistically, makes your graphics look awesome! Ensure that you maintain appropriate contrast between the various elements of your design.

Well, graphics design is not just about putting images together, it is about creating magic with images. The moment your customer sets eyes upon the image, they should be urged to buy! This is possible if only if the graphics are designed with all the basic principles in mind.

You can completely change the perspective of your customers about your business with the right kind of graphics designed carefully and used at the right places on your website. It could take your business to the next level.

Multidimensionusa.com is an US based Creative Graphics Design Agency which specializing in creating graphics that will help you sell and market your products in the right way. Here shares a few tips for creating excellent graphics.

Graphic Design Contest: – A Channel for Creativity

Contests are held for graphic design of any kind these days; t shirts, slogan and logo design, graphic poster design, website design or any other kind of graphic design. There is a great chance to express creativity, make money and friends and hang out with likeminded people as well.

A Graphics Design Contest may be in respect of any kind of graphic design; such as slogan and logo design, graphic poster design, website design, or just about anything. What is more, anyone not even trained in graphic design can send their entry and participate in all these online competitions.

How would you like to design a t shirt for instance? How would you like to wear a tee shirt that has been designed by you? Well this is a trend that is getting more and more popular on the internet these days. It works like this: tee shirt design contests are held by a lot of sites, where anyone can enter and participate by giving their own entry or tshirt design. These graphic design contests are a great way to express creativity. It gives people a chance to express their creativity, sense of humor, or even their existential angst! There are many sites that hold such contests. Inkfruit.com is an interesting one with attractive cash prizes for winners and fame in the form of their name being printed on the label. Contests2Win.com is another one that holds design and photography contests regularly.

Many of the sites that conduct graphic design contests have some very substantial prizes in cash or sometimes in kind which are up for grabs for the winning entry which are a great incentive. Another interesting thing about design contests is that you can visit the site and check out the forums that are often set up for likeminded people to hang out and exchange thoughts, ideas, news, banter or just chat and make friends.

Design forums or t shirt forums are places where you can view and post questions, communicate publicly or privately with members or moderators of the community etc. You can also set up or respond to or participate in polls. You can also sell and buy items of interest or from the classifieds that are set up on the forums. As a member of the forum you can take part in all the contests and giveaways and access many other special features. This is a great way to become part of a community where you can learn, share tips and experiences and get help from likeminded people as well as network for your own benefit.

Forums are a great networking tool and a way to keep abreast of what is going on in terms of new contests, announcements as to winner and prizes etc. Seeing other peoples’ designs, especially the winning entries can be inspiring and give you ideas for creating your own graphic design.

The great thing about these forums is that you can learn a lot and take the benefit of other people’s experiences. Marketing, business and finance are other matters which can be discussed which can be very beneficial. So don’t hide away your creativity, express it! And don’t think that you cannot do itFind Article, you can! Original ideas always get a lot of appreciation and perhaps it may be you that gets the appreciation as well as the prize money next time!

There is an ongoing tshirt contest held at InkFruit.com. Send in your tee shirt design and become famous! You can also buy great graphic tees at InkFruit.