Choosing Colors For Your Opt-In Page

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Choose colors wisely.

One VERY overlooked aspect when designing an opt-in page (or even a sales page) is how color will affect your opt-in rates. You should choose the colors for your background, graphics, arrows, bullets, button, and opt-in box in order to achieve the result you want. Please note that colors have different meaning in different cultures.

• Blue – Using navy blue with gold is the best combination when targeting men and the second best when targeting women. Blue is the favorite color of men so you might want to use blue if your target audience is men.

• Pink – Pink is associated with femininity, sensuality and romance. Use pink if promoting to women, especially if the product you are promoting is associated with romance or sensuality.

• Green – Green is associated with health so use green if you are promoting a health related product. Dark green is associated with wealth. Use dark green if you are promoting a money-making product. Blue greens are the most accepted color group for both genders.

• Purple – Since approximately three-fourths of pre-adolescent children prefer purple to any other color, use bright purple when your product is targeted towards children.

• Black – Black is associated with authority, reliability, and elegance. Use black if your product is associated with any of these.

• Red – Use red as an attention getter as this color creates feelings of excitement or intensity. It works better as an accent color rather than a background one.

• Turquoise – Turquoise is associated with emotional healing. Light turquoise is considered feminine. Turquoise is popular with both men and women.

• Yellow – Yellow can increase irritability so it should only be used as an accent.
Since yellow is the most attention-getting color, use this color to highlight important points. Men associate yellow as being untrustworthy so don’t use yellow if trying to sell an expensive item to men.

• Gold – Gold is associated with wealth, masculine power, happiness, wisdom, and attainment. Using gold with navy blue is the best combination when targeting men and the second best when targeting women.

• Orange – Orange is the color most associated with appetite so it would be a good color choice if you are promoting food products, cookbooks, etc. Orange is associated with cheap so using orange can make your product seem more affordable. However, orange is one of the least favorite colors in the US.

• Brown – Brown is associated with comfort, security, reliability, and credibility. Light brown conveys genuineness.

• Gray – Gray enhances the psychological response of other colors. Dark gray would be a good color for any text if you don’t want to use black.

• Silver – Silver is associated with high-tech, graceful aging, communication, and, riches. Use silver with gold and white to promote a feeling of control and power.

The age of your audience affects what colors you should use. In general, children prefer bright colors while adults prefer more subdued colors.

The gender of your audience also plays a part in your color selection. Men prefer cooler colors while women prefer warmer ones. Red, orange, and yellow are exciting colors (warm) while purple, blue, and green are calming ones (cool).

Also keep in mind when choosing colors that some men, as well as a small percentage of women, have some form of color deficiency and are unable to see certain colors. Red-green color blindness is the most common form, followed by blue-yellow color blindness and total color blindness. Red-green color blindness affects up to 8% of males and 0.5% of females of Northern European descent. The ability to see color also decreases in old age.

Working class visitors to your opt-in page will prefer named colors such as red, blue, purple, green etc. while more educated visitors will prefer more obscure colors such as mauve, taupe, salmon, violet, etc.

As you can see, the colors you choose will depend on the audience you wish to target. Before choosing a color scheme, spend some time thinking about who you will be targeting. Remember, no matter how much you like a color scheme, your goal is to elicit a specific response from your target audience.

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A Few Smart Graphic Design Tips

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Use colors!

Images speak louder than words ever can! So, whether you are creating graphics for social media, web or print media, you need to smartly arrange all the elements in order to create a visually appealing design. Eye catching designs will help you drive more and more customers to your website and help your business grow.

Here are a few graphics design tips to follow:

Limit Fonts Usage

The idea here is select your fonts smartly and do not change them frequently. Select 2 -3 fonts if necessary to create an appealing visual effect. But make sure that you don’t change fonts very frequently on a single page. It is difficult to scan multiple fonts and keep reading. It’s just annoying!

Space out the elements

Give your graphics some space to breathe! Do not clutter all the graphics in one place. Or do not include too many graphical elements just stuck to each other! Make sure that you space out the graphics and text on your website and create a great visual effect for your site.

Colors!

Colors play a very important role in graphic designs. Each color we see creates a different psychological impact on our minds. Colors have the power to change your mood and buying decisions of your customers too. So select the colors for your graphics prudently. For example blue color depicts authority and purple color royalty. Similarly, each color has something to say.

Clean and Crisp Design!

A crisp design is one that conveys clearly the message behind it. The design in itself as mentioned earlier should not be cluttered and all the elements should be appropriately spaced. Also use good contrast so that the text and images are easily visible and do not merge.

Keep it simple

The basic idea of graphic design is to keep it simple. Make sure that your message is conveyed in the simplest possible way. Remember that sometimes simple is glamorous! Ensure that the image and the text is sharp and crisp so that users can read without extra effort.

Research

The fundamental behind a good graphic design is the research that goes behind it. Do not blindly start without understanding the purpose of the design. Gather all the necessary information and all the necessary materials and then begin your design.

Contrast

Maintain a contrast between overlapping elements or the message will be lost! Contrast if used artistically, makes your graphics look awesome! Ensure that you maintain appropriate contrast between the various elements of your design.

Well, graphics design is not just about putting images together, it is about creating magic with images. The moment your customer sets eyes upon the image, they should be urged to buy! This is possible if only if the graphics are designed with all the basic principles in mind.

You can completely change the perspective of your customers about your business with the right kind of graphics designed carefully and used at the right places on your website. It could take your business to the next level.

Multidimensionusa.com is an US based Creative Graphics Design Agency which specializing in creating graphics that will help you sell and market your products in the right way. Here shares a few tips for creating excellent graphics.

The very basics of design

Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design…….

But there are certain elements and principles that we should look for in a design to determine whether the design and layout of the material will be able to carry the message across effectively to the readers and your potential market. The main aim of every design material related to advertising or promotion is either to sell something, promote something or brand a company.

Keep the design and layout simple and clean

The more cluttered or messy the layout and design is for your marketing collateral, the harder it would be for your customers to find the important stuff. So, don’t overcrowd the design of your marketing materials. First and foremost, it should be kept clean and very simple. Yes, we all want to fit as much information as we can into the design but hey, keep the purpose of the design of the marketing stuff in mind. You want to design a novel or design something that sells.

Design Colors

If you have a set of corporate colors (like the colors that you use on your logo, letterhead, envelopes…etc), keep to the same colors in your design. You should present a very simplistic, unique, corporate, professional, consistent image, not a haphazard one. How can anyone rely on you when you have that kind of image, right? It’s best that you not use too many colors for your design. And another important point about designing marketing materials is this; avoid using all the colors of the rainbow in one design! You’re not trying to confuse your customers, you’re trying to make it easy for them to find information, attract them and urge them to buy something from you! I would say using 2 or 3 main colors from your corporate color for the design is good enough.

Fonts

There are tons of free fonts (quite incredibly attractive ones at that) that you can find off the Internet for the design of your marketing stuff – but the sad news is that it’s not always possible to use all of them. Keep to one single font for the content in your design, and if you wish to, you can use a different (a bolder and louder font) for the headings and titles in your design.

Images in your design

Unlike web publishing, using images in the design of your brochures, flyers, menus, company profiles is always a good idea. Enticing your customers with useful pictures or diagrams that illustrates your point or including pictures of your products in the design of your marketing stuff is encouraged. Be careful and weary of using stock photos from the web for your marketing material. One, the resolution of such images (those that you can get off the Internet) is never good enough for printing purposes. Two, you’ll get in trouble with the people who actually owns the rights to those images. So, if possible, if you want to use pictures or illustrative images in your designFind Article, it’s best to either get the pictures for the design yourself (with your digital camera) or you should just purchase it.

ABOUT THE AUTHOR

Marsha Maung is a freelance graphic designer and copy writer who works from home. She designs apparel and premium items at http://www.creativejooz.com and is the author of “Raising little magicians”, and the popular “The Lance in freelancing”. More information can be found at http://www.marshamaung.com